Pay attention. We’re witnessing the rebirth of an automotive brand. After decades without a path or purpose, Lincoln is poised to make a comeback, with the new Aviator three-row utility vehicle taking it to heights unimagined just a few years ago.
This nameplate may not be quite as familiar as Navigator or Continental, but it is one Lincoln has used before. In the early 2000s, Aviator was applied to an upscale, Ford Explorer-based SUV. Today, the automaker is following that same strategy, but with a twist. Instead of featuring traditional, body-on-frame construction, the foundation of Lincoln’s latest and greatest is an unflinchingly rigid unibody platform, Dearborn’s brand-new, rear-wheel-drive CD6 architecture.