Benefits of Internal Linking in SEO

SEO can be a complicated beast but is incredibly important to your online business or website. It helps you get a more favorable ranking on Google, which will, in turn, get your site more visitors. The ultimate hope and goal is to get these visitors to convert at a higher rate.

While targeting keywords and getting backlinks are important for SEO, so is internal linking. Internal linking is where you put a link on your site that goes back to a different page on your site. This is commonly done either in blog posts, product pages or on the home page. However, the internal links can be included everywhere and redirect to anywhere.

But just why is internal linking so beneficial for SEO? Well, if that is a question you have been asking yourself, you’re in luck. This article is going to look at a couple of the biggest benefits of internal linking for SEO purposes.

Can Help to Increase Page Views

Outside of people actually converting in some way, having site visitors is likely your main goal. Every site has a couple of pages that likely make up most of the visits. As a result, many sites have pages that don’t get many, and want to build them up. One of the best ways to get more visitors to these pages is to link to them from your popular pages.

This will lead more people deeper into your site instead of just residing on the most popular pages. Having more pages will larger numbers of visits can also help your overall site have a better rank. Getting more page views is never a bad thing, so be sure to link internally on popular pages or posts whenever you can.

Can Increase User Experience

User experience is also an incredibly important part of SEO. Having useful and high quality pages linked in an article can help visitors find a better experience and find what they’re looking for. In addition to people, having links like these can make it easier for Google and other search engines to crawl your site.

Of course, be sure to ensure that both the link and the anchor text you use are relevant and provide value. Randomly linking content within anchor text that makes no sense could actually hurt you, as it will be seen as spam. If you’re curious or want to learn more about the art of the anchor text, be sure to check out this anchor text guide.

Will Often Lead to a Longer Session

One of the biggest indicators of a successful site (both in terms of SEO and otherwise) is session duration. You want people to spend as much time on your site, as the longer they spend, they higher chance they will convert or become a regular visitor.

Unfortunately, many people stay on websites for no more than a few seconds and bounce rates are high in many industries. The more quality internal links you have in your content, the more likely it is that people will visit more pages and browse your site longer. Many different types of tools and software can monitor your bounce rate and see how long people are spending on your site. If the bounce rate is high, consider adding some internal links throughout the site and see if that changes.

We hope that this article has helped you learn a little more about some of the many benefits of internal linking for SEO.

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