Customers are highly visual. They are moved to act by the very things they see. They do not settle for less. What they want is usually beyond their expectations. Especially in today’s culture that photo is everything. Thus, it is imperative to have a good picture to attract more customers. Below are 7 tips to make the cut.
- Choose your subject well
Be it architectural, interior or exterior the right subject matters. Choosing randomly based on your intuition wouldn’t simply make it. You need to understand what your market wants, the marketing strategy of the developer and the lifestyle you wish to portray as it helps you picture the shot clearly in your head. The good thing to do is to walk around the property, choose which part of it will look good in the camera and which best reflects the message of the property. Also, it entails being playful with the available items or materials. Decide if you want your chosen subject to be minimal or superfluous. Once you are settled with these, then you’re good to go.
- Be creative in choosing your angle
If you are taking an interior photo the simple caveat is to take it from a wide angle. This makes the inside more spacious than it actually is and covers the entire room. Giving consumers an idea of what the room actually looks like. Remember, you are selling it. It is important for the customers to know that the property they will potentially buy can host a great deal of things. Another rule of thumb is to always take a 5 feet photo as this is the standard.
What about if it’s exterior? Taking it from an angle either left or right will do you good. Just avoid taking a photo of it from the front as it makes the property bland and too tight.
- Lighting matters
Not stating the obvious but this aspect is a staple in every photo shoot. As much as possible, rely on natural lighting. It will never let you down. If you settle to the built-in flash of your camera aside from the laborious editing you have to do, it creates unnecessary shadows and reflections from the windows. Making it even harder for you to take a decent one.
- Bring in nature’s beauty
Incorporating green and flowers will give an accent life to your photo. This helps balance the color scheme in your subject as well as give a homey feel to your consumers. A vase of flowers will do. The smaller and compact it is, the better. Also, do not forget to choose the flower you will be showcasing as not all flowers go well with available furniture, overall ambience and feel. Alternatively, you may opt to show aquariums or other enclosures that can mimic nature’s feel.
- Timing matters
This is very much related to lighting. You wouldn’t want to take photos late at night or during rainy seasons as the photo becomes gloomy. Usually in property photos, curtains are opened allowing the natural light of the sun to enter the room. This makes the room visually larger and vivid making it more welcoming, homey, and a nice place to live in. Though, of course, it still depends on what you wish to communicate and the subject of your photo. If it involves night life in a condo unit featuring overlooking, city life feel then of course you will have to adjust to meet it.
- Visuals are important
Props never get out of date. If you look at magazines you will notice that they invest heavily on putting in a lot stuff to make it closer to being real. Considering you are taking a photo of a property never forget to exude the real meaning of home. Bring in as much props as possible. Though of course, you have to know the limit of your space. The point is to make it realistic and not to sell the props.
- Do your research!
You are not the first to take a photo of a property. Look for inspirations by checking the outputs of other photographers like you over the net. This helps you delimit and decide on the feel and props you need to achieve. Don’t forget to add a personal touch to it. The value added will serve as your signature which sets you apart from other photographers.
There are different approaches to real estate photography. But regardless of what the other approaches are, the most important thing to take note of is to represent the property as it is.
