‘Travel and Tourism industry’ is one of the world’s largest economic sectors and has been contributed a lot in terms of employment, opportunities, and prosperity to individuals.
The advent of digitalisation has caused many shifts in terms of its offerings and is expected to create huge value in the coming future. With revolutionary changes in internet speed and digital devices’ accessibility, users nowadays have gone digital and prefer online resources more for conducting research or other purchases.
It is noteworthy that users are searching locations, flights/trains/buses/cabs etc. to travel online and planning their itineraries to stay accordingly.
Apparently, traveling has become much more convenient, affordable, and accessible than ever before.
Such a shift in consumer behavior and preferences has forced business professionals or agencies to set up online travel portals to solidify their offerings and enhance customer engagement.
“WordPress” is one of the oldest and powerful CMS platform that holds its origins as a blog portal. However, it has evolved over time and proved itself a multitasker.
Nowadays, it is being used as an eCommerce platform, CMS for professional, personal blog for individuals and much more. Many business owners who were using other platforms are also opting for WordPress web migration services due to its consistency in adopting technical advancements for improvements and growth.
For setting up a ‘Travel Website’ as well, WordPress is the best choice to make. Below in this article, I shall be bringing its compelling features and solid support that perfectly complement travel suppliers’ needs in a digital environment.
- Advanced Search Functionality
‘Search’ is the key component of planning and deciding for travel and is mostly used element in any kind of travel portal. Looking for relevant recommendations to selecting one, everything initiates from here. So, it should be on your mind always while setting up an online travel portal.
To cater to the needs of digitally-driven customers, you need to offer them with advanced search functionality that follows an effective search mechanism.
With WordPress, you can easily implement an effective search feature that is tailored to specific options like choosing a destination, selecting start and return date via calendar, or other similar trip details varying as per the unique business model.
- Powerful CMS approach
In today’s global environment, it is essential for travel suppliers to provide data regarding hotels, popular travel spots abroad, routes etc. And, it is only possible if you have integrated your website with 3rd party APIs to fetch data for user references.
Whilst API feed can overflow your system with huge data chunks including different attributes so it is necessary to bring in technical expertise who can utilize data and segment it further to display particular data for specific website areas to intensify consumer experience.
Create a custom WordPress plugin to allow the admin to handle and organize feeds under a particular section of your travel website!
CMS platforms like WordPress, Joomla etc. prove out to be best available options in the marketplace. Apart from this, you can choose to follow a custom approach to build highly powerful and tailor-made results with back-end modifications.
While summing up the article, I would like to state that for achieving a powerful foundation online, choosing a full-pack web platform is a must. Without one, you can not even think of implementing your ideas in a real-time environment.
WordPress’s offerings to your online travel portal are not limited to these above-mentioned points only. It is quite flexible, feature-rich, and scalable web platform that can benefit you a lot in an urge to embrace the latest innovations in the industry.
Unlike the old days, today’s travel suppliers can definitely think out of the box to grow business, and find appropriate ways as well to be more relevant to their users across continents. However, there always remains a need for analyzing your requirements critically before choosing your online ventures.