Instagram is a big thing, and it became a big thing in a small time. The fact that any social media controls a vast amount of promotional facility today is what any entrepreneur needs to understand before making the big step. The best part about any online marketing is that it takes little effort and money. All you need to figure out is how that particular platform works and how you can manipulate it to gain control.
Once you understand the basic algorithm pattern of that specific social media platform or search engine, you can modify your content to your customer’s needs and gain more followers and revenue in the long run. This is where SEO comes into the picture.
This specific “manipulation” itself is search engine optimization or SEO in short. Moreover, like any other search engine or social media, Instagram too can a great platform, and with proper SEO you can promote your brand and organically gain real followers.
Brand value and customer faith
For any online marketing, you first have to understand that SEO plays an integral part. The simple reason being that with proper SEO optimization you let search engine giants like Google crawl your data correctly and in return, your content and profile comes up on the top search giving you more exposure to potential customers.
That is how you build brand value and customer faith. So it is essential that you gain followers on your Instagram in a non-promoted or social media terms, in an organic way.
Read more: How to Increase Domain Authority Fast
Things you need to know to enhance your SEO
However, to do this, you need to understand a specific set of rules and the pattern and method of that particular social media; in this case, it is Instagram. These specific rules are as follows:
Firstly, you need to address the right keywords. To enhance your Instagram’s SEO, you need to understand what can be the proper keywords for your profile and content.
When you do that, you need to target those keywords specifically. If you cannot figure it out yourself, then you can just take the help of services like Google Ad words and Google keyword planner and use those keywords to get more Instagram followers.
Also, make sure that you regularly upload quality content that is unique from your competitors and yet provides value to your customers. You must remember that just using proper keywords and gaining more followers or visitors won’t get you top ranks. Google also calculates how much time your audience spends on your timeline.
So you should never compromise on the quality of your content. Also, Instagram being a visual platform, visually appealing contents are always what you need to focus on.
Another important factor is the Meta tags. Also, you must make sure that you at least attach your business page, or blog or one of your other social media network link on your Instagram page, at present Instagram, allows one such link to be added to your profile. Also, use other social media profiles to promote your Instagram page.
Instagram is a very mobile friendly app, so you don’t need to worry about making it mobile friendly as most users use it from their phone after all.
But along with this you also need to focus on the primary marketing strategy which is to lure, attract and provide assurance and excitement at the same time. Organize events on your Instagram page, promote hashtags and reward your customers for them to stay interested in your content.
