Why Framing The Right Link Requests is Critical for Building a Strong Backlink Profile
The most striking part of organic link building is that although you have to acquire links naturally, it will not happen on its own. Just by increasing the visibility of your website, you would certainly increase the possibilities of earning links, but it does not make you happy. The results do not meet your expectations. To acquire more links of good quality, you have to become proactive and approach good websites by showing your eagerness to link with it. It begins by sending out link requests to targeted sites that send out signals of building a relationship with them. In response, you would receive the link that you are eagerly waiting for.
The process might appear quite easy, but if you scratch the surface, you would see that it is far from it. Just because you have sent out a link request, others may not feel obliged to reciprocate the gesture by sending links. The problem is that you cannot fathom how they would receive your request. Will they pay any importance to it at all or just ignore it? Even if they have seen it, would they to attach any significance to it? Will it make them interested in responding to your request? There are many uncertainties about the fate of your link request, and you have to acquire the skills of framing it right so that it elicits the desired response. How you could frame impressive link requests that improve the chances of drawing attention and the positive response would become apparent on reading this article.
Slip into the shoes of the recipient
The professionals at the best SEO Company would agree that there are many similarities between pitching for sales and sending out a request for the link as both need proper pitching. Framing a good and impressive request is important, but unless you can place it in the right way, it does not work. Knowing the ways of appropriately pitching the request can be quite rewarding in your quest for acquiring links. The power of a good link request is such that it can even earn links for websites that are not so good in quality, which is the reason you would see low-quality sites having a rich inventory of good backlinks. On the contrary, even very high quality websites might not reap the rewards due to their inability to frame link requests in the right way.
To know what would be the right approach in sending out a link request, think as if you are the recipient of the request. It would help to discover the interests of the target website owner so that you can match it with yours. If the interests are common, it increases the possibility of receiving links.
Emphasize the value you pass on to the donor
Any exchange depends on what value one party conveys to the other and it is no different when you are requesting for links. The person receiving the request would like to know how he/she would benefit by sharing the link to your website. This factor influences the decision about whether they would be interested in sharing links. Therefore, make it clear through your request what value you could convey to the website if they link to your site. Through the request, you must highlight that you have a legitimate and high-quality website that is relevant to the target website. The indications about the compatibility of the sites involved in the transaction must be clear.
Superior content quality
The content that you intend to share with others for the purpose of link building must be superb. It must contain valuable information, and it must be written in a very engaging manner that allows easy reading and conveys the underlying message in a distinctly as well. For creating useful and informative content, rely on good research. Ensure that you create long content around 2000 words with a logical structure that indicates its inherent quality. Although it may not be accurate to judge the quality of content by looking at its length, it is imperative that no one can keep writing some trash that runs into pages. Long content has a logical structure and revolves around a theme with the purpose of conveying some worthwhile information, which is why search engines also like it.
Relevant content & Reviews
Unless the content is relevant to the target website, you cannot expect it to link to you. Not only must your content be relevant to the other website but the reverse should also be true. It indicates how closely the websites can relate to one another that improves the chances of acquiring links.
See Also : How to start free Guest posting ?
Pay attention to the quality of writing because it makes the content easily understandable that enhances its attraction to readers. Good content builds trust that facilitates link acquisition.