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AdWords works faster than SEO:

The most significant advantage of Google AdWords is that it works faster than SEO. SEO and Google AdWords are both search engine marketing strategies for increasing traffic and leads. A well-optimized AdWords campaign, on the other hand, can work much faster for a business to achieve the much-coveted first spot in search.

Here are some of the reasons why it is more efficient and effective:

• You can concentrate on multiple keywords at the same time.
• You can toggle the campaign on and off whenever you want.
• Ads that appear at the top of the page receive immediate visibility.

Increase brand awareness:

Google AdWords is an effective way to spread the word about your brand, in addition to increasing traffic, clicks, and conversions. To validate this, Google collaborated with Ipsos to conduct a study across 12 industries, ranging from automobiles to retail.

When it comes to SEO, your rank is also determined by the number of searches for your brand name and its variations. That is yet another reason why you should strive to raise brand awareness through search and display ads.

Reach more customers through their Gmail Inbox:

Email marketing is one of the most commonly used marketing strategies in every business, which is why Gmail ads can be beneficial as well.

Gmail ads are typically found on the promotion tab, but they can also be found on the social tab. These advertisements appear on both desktops and mobile devices. Because Gmail ads are typically much less expensive than search ads, if you have a limited budget, you can experiment with Gmail ads as well.

Reconnect with visitors of your website:

Your website may have window shoppers. These are people who have viewed all of your website’s pages but have not taken any action.

a) Display network remarketing- This allows advertisers to target visitors on various advertising-supported websites by using banner images.

b) Search network remarketing- As the name implies, it runs remarketing campaigns on the search network, similar to display remarketing. Google ads can then match the user’s search query with the keyword and remarketing list.

Measure your performance consistently:

Traditional advertisements such as newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, and so on are extremely difficult to measure. They are also significantly more expensive than Google AdWords. You have no control over your budget or spending. Furthermore, unless your customer chooses to reveal it, you will not know the source of the leads generated by these media.

Tackle your competition better:

You must keep an eye on them to see how they promote their business, what types of advertisements they run, and so on. Google AdWords’ transparent system makes this possible. Take advantage of the opportunities that come your way and set yourself apart from the competition.

If you want to learn more about digital marketing, you should enroll at DelhiCourses, where you will get the chance to study in depth from industry specialists.

About the Author- Gaurav.digital is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses.in, known as best digital marketing course institute in Delhi.