Facebook is an essential medium to market your products when it comes to social media marketing. Almost all the businesses look up to Facebook growth marketing to attract massive traffic towards their business. Marketing your products or services on social media is way more different than marketing them on television commercials.
- Have you set your goals?: For Facebook growth marketing, you must set your goals that should be crisp and clear. It is only when you have a clear goal; you can plan an effective strategy for the same. For instance, if you own an open mic cafe, and aim at increasing sales by 30% in the next three months. What would you do? How would you advertise on Facebook? Maybe you can offer coupons on particular days or entry passes for an evening open mic show. Or you can announce a contest wherein the digital public can take part.
- Bid farewell to irregular posts: When it comes to marketing your services or products on Facebook, your social media manager must drop in regular posts. Irregular posts may not arrest people’s attention of people and even drive that public out that have liked your page even once. When you start posting regularly, more people will tend to get curious about your products and want to know more. You may post once a day or depend upon how often your audience wants to hear from you.
- Keep your posts short and simple: Nobody wants to read those big tales on digital screens. No one has spare time to listen to your long stories. It is recommended to keep your posts crisp, short, simple, and clear. Avoid using any grandiloquent language. People do not want to hook to an official jargon, the more you can connect with their language, the more people will understand your business. Advertising demands highlights the core points, maybe through taglines or words in just seconds 4-5 words.
- Don’t underestimate the power of images: There is a Chinese proverb that says, ” one image is worth a thousand words.” Imagine an advertisement with no images, just content all over the page. Would you like to read it? Of course not! It will not at all seem appealing. Images capture the attention of people. However, one must make use of proper images. Inappropriate images may kill your entire advertisement. Hence it would help if you were very particular about the pictures you use in your ad.
- Make your page interactive: Imagine you are opening a cafe, and you are advertising the same. You keep on highlighting your services and brand while viewers have little say in it. On the other hand, your competitor has come up with the same idea; however, they keeps on organizing digital games like find emoji, answer a question and win a shout out, etc. What do you think would be successful in engaging heavy traffic? Of course, the latter, right?
Marketing your products or services on Facebook isn’t rocket science. You can easily engage heavy traffic; all you need to implement smart ideas and tricks to achieve your target. So, get on with it without wasting any more time and losing any more traffic, which could be converted into potential clients.