Five Technology + Trends Changing Digital Marketing In 2020

Technological revolution and trends go hand in hand. Change in technology eventually changes the trend too. Be it any, marketing, mentoring, business or any other trend.

If you are a digital marketer then you can surely relate to this. We all know how rapidly trends in digital marketing changes. Are you sure you are coping with each one of them? By the way, take my words and make yourself satisfied that not all trends are needed to acquire. Using or integrating could work too.

Anyways. What about the current trends? According to you? What technological change bought a change in digital marketing in 202? In case, if you are still unaware then let us tell you. Let’s begin.

Still to motion picture

Take it easy. I just meant from pictures to videos. Technologists are working all dedicatedly to improve videography skills or to provide more advanced tools for video marketing. There was a time when adding a picture with a catchy caption was enough. But, now the trend of GIPH is going on a whole new level and we can’t ignore this. There was a time when GIPHs used to be a part of memes only but, now it has become one of the effective tools of marketing. Not only might this, engaging videos this includes animated videos too. All of these have changed marketing trend and now, the majority of the marketers are using video for promotion.

Reviews and influencers

We can’t thank enough to technologists for developing Instagram as a social platform. I mean there was a time when we had to experience products or services to know about its quality and other attributes. But, things are different now. By the way, we must suggest experts change Instagram into Reiviewgram (just kidding). Ok, so how many of you have purchased a product or got to know about newbie of the market through influencers? This is how one innovation of technology has changed the trend of marketing. At this moment, where review or word-of-mouth plays a crucial role, people prefer giving a quick look at the reviews rather than reading the captions written by the brands. There are many cheap essay writing services that are all trending and students do trust them enough. Why? Because of the reviews, they got on the website.

AI and customer experience

Artificial intelligence has become a must-have marketing tool for digital marketers. There are many brands that technically lie on the growth stage of the graph but, are successfully leading digital platforms and we all wonder how. Gone are the days when brands had to wait for straight 5 to 7 years, to reach the upper level of growth graph.

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Technology has made things easy and oh, quite competitive too. In the present time, AI is helping marketers to retain the audience, to collect data or to keep an eye of an eagle on the competitors. So yes, we can say that the trend of providing better customer experience has changed now. Marketers are assuring to satisfy the need of customers via integrating AI in their marketing strategies.

Chatbots and queries

These two things are playing a highly supportive role together. Queries are not new. We all have many questions in mind before we make a purchase. Remember the time when we had to wait for 2, 3 workdays just to get an email. Well, thanks to technology. Customers do not have to wait long to get their mysteries solved. Even if the purchased material does not seem good we have an option to file a complaint and to get instant help. How? Through the technology of Chatbot. Yeah, this on-time service of brands helps in making a reputable brand image. I mean who doesn’t love being assisted promptly suppose you want to take college essay writing help but you have many questions in your mind and the deadline is about to cross too. Its fine, just visit the website, type your questions on Chatbot and there you go.

Security and privacy concerns

There are many cases where customers had to go through many issues just because of the unsecured system of online brands. Data being hacked, information of customer going all viral and what not. The time when all of these issues emerged is the time when technologists started working on providing a secured system to the marketers. In the present time, privacy concerns have become the major attractive element for marketers. Whenever we see that disclaimer popping on our window ‘secured system, you information all safe’ we all get the spark of satisfaction. Of course, privacy matters a lot. So yes, this is one of the best innovation or you can say favor that technologists did.

I am sure most of you knew all these trends but were surely unaware of the technological connection, associated with the trending technique. Now, feel free to share this information with your fellows too.

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