Some practices in the world of app design remain static. Others have no interia and keep changing every week.
Design, like fashion, is a variable of time.
Let’s take an example. In the early days of mobile apps, user onboarding was done through email. The ubiquity of Gmail and social media platforms opened up the possibility of social login options.
Now, any app without social login options struggles with user onboarding. This is because one trend many years back permanently changed user onboarding.
After the addition of social login options, there hasn’t been a major shift in user onboarding. The inherent assumption that trends keep disrupinting every part of mobile app design is thus overstated.
The main role of every UX trend is to inch an certain tenet of mobile app design closer to perfection. Social log-in options simplified user onboarding forever.
Not every part of app design has such a direct solution. This is why we keep seeing new UX and design trends emerge now and again. Some design trends are more implementable than others. There is naturally a resource gap which stops every company out there to implement the latest mobile app design.
A mobile app creator like AppMySite can significantly improve the ability of users to implement modern UX trends. The entire point of studying app design trends is to implement them in a real app build.
Knowing the prevailing UX trends is a good place to start. This piece provides a deep dive into the top UX design trends you should start implementing in your app design.
#1 – Website-app synergy
Let’s start with an example. Assume you’re travelling home from work and browsing through a shopping app on your smartphone. You add a couple of products to your cart, but don’t complete the payment. Whipping out your credit card and entering the details is too tedious a process during a daily commute.
You get back home and open your laptop to finally complete the purchase. When you open the shopping website, the products are no longer in the cart. The products are not in your cart because the shopping website and app are not synced.
Do you really want your users to go through such an experience? Not only do you lose hard cold money from the purchase, the entire experience leaves the app user frustrated.
Consistency in website and app is crucial in this day and age. A normal user assumes that your website and app are part of the same ecosystem. You have to respond by ensuring website-app synchronicity.
App builders are learning from this UX trend. A free Android app maker like AppMySite is built upon the inherent need for website-app synergy.
The call for website-app synchronization is not new. The only reason this is still a UX trend is because sync features are not nearly as ubiquitous as they need to be.
#2 – Less is more
Every website and app is heavily invested in information dissemination. It is impossible to ensure a smooth user experience without informing an average user how to use the app.
In some apps, functions are self-explanatory or at least they seem that way. A good app design is one which doesn’t require an average user to go through a learning curve.
For instance, do you expect a steep learning curve when you download a shopping app? The answer is most likely no because you’ve ordered stuff online before. Thus, when you come across an ecommerce app which complicates the buying process, you naturally develop a negative perception towards it.
Less is more. This is more than just a catchy phrase in this day and age. Unwind your app and boil it down to the most basic essentials. Prioritizing ease and clarity will smoothen your user experience.
Ten years back, app developers and marketers sought to impress users by filling the app with endless features and sections. The scene has changed now. Less is more. Identify the primary function your app will be used for and streamline it on an operational level.
#3 – Dive deep into color analysis
Some colors sooth the eye. Others make users turn away. On the outside, color perception and attraction may be considered highly subjective. A closer analysis shows the way color has become a key component of app design.
The above classification clearly points to the role of each color in telling a story of its own.
The color scheme you set up for your app will be reflected on every app screen. Color analysis will help you see which scheme suits your app and brand most.
The color scheme you choose will end up defining your mobile app. Think of major brands like Facebook and Instagram. It is difficult to imagine such apps using a different color scheme. Over time, your app will be known and recognized for the color scheme.
Do not select the first few colors which come to mind. Try different combinations and study your rivals to come up with the ideal color scheme.
#4 – Inclusivity
An inclusive design simply refers to one which works well across a range of devices and demographics.
Let’s consider device inclusivity first. The mobile market comprises an endless stream of Android and iOS device models. You cannot afford to have an app design which only works for a small minority of models. Device inclusivity means your app design must work well on a range of devices.
Demographic inclusivity simply means your app must offer a consistent experience across different demographics. For example, there is no real difference in the way Facebook works in the US and India. Content suggestions may change, but the overall working is still the same.
Facebook is also able to work seamlessly when users switch to a different language.
Offering consistency when factors like location and language change sums up demographic inclusivity.
Studying UX trends helps companies update their app design and move with the times. Mobile app builders like AppMySite have already simplified app development and design. The only real gap left is knowing the details of prevailing trends.
This piece helps provide the same. The four UX trends covered here can help significantly scale user experience and design. While the trends compiled here are not comprehensive, they nevertheless will point app designers in the right direction.