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TikTok is a new social media platform that attracts young people from other old applications like Facebook and Instagram. TikTok is the place where brands use it as a way to reach their product where they couldn’t reach the traditional boundaries. You can also reach targeted audiences using the influencers are by your own team. TikTok is a great place for brands to have many opportunities to reach their audience in their own way. As the user base of TikTok has been increasing day by day, many investors have started investing in TikTok. 

TikTok is a new social media platform that attracts young people from other old applications like Facebook and Instagram. TikTok is the place where brands use it as a way to reach their product where they couldn’t reach the traditional boundaries. You can also reach targeted audiences using the influencers are by your own team. TikTok is a great place for brands to have many opportunities to reach their audience in their own way. As the user base of TikTok has been increasing day by day, many investors have started investing in TikTok. 

Different Types Of TikTok Ad Formats 

TopView ads

Once you open the TikTok application, you would find Top view ads for 60 seconds that run instantly. The insights say whatever ads run in Top view ads have an effective and good way of reaching the targeted audience. 

Brand Takeover 

This type of ads is displayed on TikTok’s app launch screen. These ads last for a few seconds either an image for 3 seconds or a video for 3- 5 seconds which will be displayed without the audio. 

In-Feed ad

These ads are similar to the ads you see on other social media platforms like Facebook or Instagram. You can see the ads in the “For You” feed. This ad can run upto 60 seconds video with sound. 

Branded hashtag Challenge 

Branded hashtag challenge is the unique challenge that encourages user-generated content. Users can create their own content, which includes the branded hashtag. The content is then compiled in the hashtag challenge page. TikTok engagements boost an average of 8.5% of the ads and brands provide unique ideas to use their brand hashtag challenge. To multiply your video’s views, buy TikTok views instantly.

Branded Effects 

These types of ads last for 3 days where it is colorful like Instagram and snapchat filters. The vast variety of ads have made your competitors have the vast range of engaging TikTok ads that have increased visibility for their brands using TikTok. 

Once upon a time when Facebook started, it was new to us and it’s for brands to increase their followers swiftly. And they have increased the pay for ads. It is a savvy brand that is unfair; you can increase the followers organically. 

Few brands which were creative on TikTok

Guess Jeans 

Most sensational organic challenge was created as #InMyDenim challenge, which has been the first hashtag challenge on TikTok. The campaign was set for six days which was initiated by well-known personalities like @madisonwillion and @outfire 

Kung Fu Tea

This is the best example to successfully complete a hashtag challenge where the challenge will be simple and interesting which captures the original reaction of using the products. This challenge is easy, and it can be done by anyone and there are many viewers who have done it immediately, and the video has become the viral one. 

Gushers 

Gushers made funny and fantastic ads that received more than many millions of video views and followers for their videos. The first Gushers advertisement was viewed more than a million times as it is very interesting and funny. 

Red Bull

Red bull focuses on more sports fans as it is basically an energy drink. The brand has made the followers more than 4 million fans.


author

Anne Joseph is a passionate social media writer and working at bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.

1 Comment

  • Murarish, July 5, 2020 @ 6:11 am

    Really useful post, keep up the good work. 🙂 Our readers liked your work.

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