Mobile Application Development: HTML5 vs Native Apps

Market analysts and enterprise mobile strategists keep telling U.S.A. that the unending dialogue of HTML5 vs Native apps is vastly overdone. What’s a lot of necessary is that the overall strategy, they say. The readiness of your enterprise systems for mobile. The availability of mobile skills. The preferences of your development teams. The cost/benefit analysis… et cetera.
From what we tend to observe on the market, the html5 web application development services vs Native services debate is pretty much over. While HTML5 has made smart progress in the past few years, and while app developers still cite HTML5 as their most-used mobile platform (understandably, given their prevalent skill sets!), the market clearly dictates the Select of native mobile platform for customer-facing and employee apps.

Customers Prefer Native Apps

Research shows that mobile experience has a huge impact on how consumers view a brand and interact with it. A recent Oracle study has found that more than half (55%) of surveyed users said a poor app experience would put them off using a company’s products or services.

If you are a customer-focused, market-driven organization, chances are, your customers have already spoken, and you have taken notice. 

Case in point: Delta’s native Fly Delta app and its superior performance vs. its competitors’ web-based apps. Customers United Nations agency fly often trust easy, native functions to quickly get information, submit itinerary changes, check in, or perform other actions. Web (HTML5) apps merely don’t give the sleek expertise native apps area unit renowned for. Domino Pizza, likewise, managed to dazzle users with its overhauled native app, leaving its competitors to play catch-up.

Why do Native Apps Stand Out?

Let’s see at some differences between the dominant mobile strategies currently in play in enterprises.

Mobile Website


A quick choice for making existing content obtainable via a mobile device.

Only must be engineered once and would be usable for every device.

HTML5 vs Native: expected load time

Source: Econsultancy


Inferior user experience: users expect their mobile experience to be unique: a compelling user interface; unique functions taking advantage of mobile device hardware; relevant push messaging. 

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Inferior performance: Lengthy load times and inability to function in offline or low-bandwidth mode can be a major turn-off.

It’s an app world! A mobile website would limit the users’ ability to deeply have interaction along with your whole. According to the Flurry, mobile users spend 86% of their time on mobile inside applications rather than that to inside the browser.

HTML5 or Hybrid Mobile App


A mobile app engineered with HTML5 or similar technology will offer you the ‘space’ on a user’s phone which will be wont to bridge some of the gaps between native apps and a mobile website.

HTML5 or hybrid (wrapped) apps area unit a gorgeous route for internal groups that have internet development skills and want to make mobile apps to supply further engagement.


A HTML5 app is necessary, essentially, a mobile website wrapped inside ‘sheep’s clothing.’ All the UX/performance issues outlined above will still apply. As these applications require consistent internet connection, they limit the users’ capability to utilize them in low/no bandwidth areas.

These apps are engineered with the exact same operate for each device; with no unique functions that users have come back to expect in a very mobile expertise.

Facebook CEO Mark Zuckerberg has acknowledged that betting on HTML5 was his biggest mistake with mobile.

Native Mobile App

HTML5 vs Hybrid vs Native It has become common knowledge that custom, native mobile apps provide the best user experience with the most functionality available.


Rich UI and smooth, engaging user experience

Use of cutting edge device capabilities

Faster load times compared to web apps

Robust performance in online or offline mode

Better discoverability and brand image

Superior security compared to HTML5


Require development for each mobile platform

Native development skills are expensive!

Native Apps Don’t Have to be a Hassle

The MobileSmith platform allows you to take advantage of the custom native apps whereas eliminating each the issues of upper prices and internal capability.

Non-developers can create and deploy, also manage multiple custom, native mobile apps.

Get apps to plug at a lot of|a way|a far} lower price in a very much shorter time than regular native development.

Easily connect your native apps to your databases via XML or REST/JSON APIs.

In short, you can have it all – without compromise – and advance your organization’s mobile strategy with a sleek portfolio of customer- and employee-facing apps.

Author Bio – 

Alex jone is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow. I would love to share thoughts on enterprise mobile application development.

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