Creating and publishing videos all the time doesn’t mean you get the ROI you want. Do you want to communicate in a way that grabs the attention of your audience and convinces them to do what they want?
According to the Cinema8 Video Marketing Survey 2021, 85% of businesses now use video as a marketing tool.
Of course, this simply means that you are participating in a competition. How to use video to differentiate your brand? Share interactive videos that increase engagement and conversions.
What is interactive video?
Unlike linear video, where viewers can only play, pause, fast forward, and rewind, interactive video allows viewers to manipulate video elements and edit songs to create a more personal viewing experience.
This means that interactive video not only provides passive viewing, but also allows you to interact and interact with video content in the same way as when browsing a website.
Basic statistics for interactive films
Want to know how big an interactive movie is? See basic statistics for interactive video below.
62% of B2B marketers use interactive post content.
70% of interactive video users say that interactive video works or works very well.
77% of marketers say that interactive post content can be reused. This means constant reach and interaction with several brands.
20% of marketers use interactive video and 78% say it is an effective strategy.
Interactive video converts twice as much as passive content.
91% of B2B buyers prefer interactive post and visual content.
Creating an interactive video
The interactive video has been around for a while, but people didn’t pay much attention to it until Netflix released their ambitious interactive film Black Mirror:
Cinema8 is a unique browsing experience for many. What’s more, when the protagonist, the creator of a video game, goes crazy creating a famous video game, the viewer can decide his fate.
Interactive video content has also proven useful in direct marketing campaigns due to the growing popularity of in-demand video. We’ve already covered this trend in our 2022 Video Marketing Trends Blog. This video format allows Cinema8 brands to add interactive elements to their videos so that potential buyers can buy their products without leaving the video, providing a seamless shopping experience.
Mango is an example of a brand that makes its interactive video content stand out. Mango’s interactive films allow viewers to try on different clothes with the help of a virtual company model. If you find something you like, you can buy it in real time using the “buy” video feature.