Tips And Tricks For Growing Your Company Through Merchandising

Can you recall seeing artsy displays and window displays by brands in a mall or along a street? Well, this retail merchandising. It refers to activity undertaken by the store to promote retail sales. Visual merchandising has to do with product placement, displays on windows and shelves, signage, and whatever else grabs the customer’s attention.

Although visual merchandising company are still very much art, lately, factors like customer data and preference charts have been added to the mix too. Merchandising is considered extremely important at physical stores, which is why tips and tricks for the best presentation are necessary.

Group products together

Generally, products that go well together are grouped together for placement. It enhances the convenience for the customer. They do not have to constantly go east, west, and south to get related products. As a result, chances are the sales for both products end up increasing because of this grouping.

Another tip for grouping can be stacking the same coloured products together. For example, a store that is selling bath products can group the same coloured products together for an aesthetic appeal. This will immediately attract the customer’s attention to their favourite colour palettes.

Maximise exposure to merchandise

This principle is of significant use in grocery stores and food markets. According to experts, from the moment customer steps into the store until they reach the billing counter, exposing them to a range of products is a sound strategy.

An effective way to implement this strategy is to place merchandise at varying focal points and heights. This would make customers view many products at once. Otherwise, there are options like maintaining displays according to a “rule of three” as three variants or products are easy to remember and more eye-catching. Similarly, stores can follow the “rule of the pyramid,” where the tallest item is placed in the middle.

Refresh displays and layouts

Even the artsiest visual merchandising design becomes boring after a while. Instead of giving your all on one visual display, stores are advised to layout a quarterly or monthly plan. Designs should be changed either once a month or once in two months to keep visuals appealing and fresh for customers. While planning a different visual strategy every month, you can experiment with new patterns, floor arrangements, and display strategies. You should also be revising the visual design to promote particular products or offers during festivals and holidays.

Seamless shopping experience

Be it online or offline, your customers deserve a smooth, hassle-free shopping experience. In a store, place everything within reach, with clean displays and no chaos. Play soothing music in the background and make sure that your customers have an easy-going experience. They should easily find the things they are looking for, and a helper should be around to answer their questions.

Similarly, for an online store, the webpage design should be very neat. The font size used should be large enough that everyone can read without straining their eyes. Various buttons sub-stores for either women, kids, or men should be displayed on the top and easily accessible. A customer help chatbox should also be present on the page in case they face any problem.

These were a few tips and tricks that can change the face of a store. You should be willing to invest in a decent merchandising company to get the maximum output out of investing in merchandising. Stop waiting around and look for a sales merchandiser that can turn your store around!

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