There is nothing that makes the heart dance with joy more than pretty dollops of Heaven in the shape of muffins. A dozen of colorful muffins packaged beautifully in a box is truly a sight at bliss! The creativity that goes into baking is always a charm to watch. Muffins are decorated with edible jewels and pearls, and I think it is safe to admit, muffins can be slightly more appealing than diamond jewelry but what about the packaging the goodness is packed in?
Muffins are made with a lot of hard work and need to treat like royalty until the goodness reaches the consumer’s plate and the best way to do so is to ensure the muffin is packaged the right way.
Sustainability is key
The boxing of a pack of muffins is what will let something as soft and delicate as a muffin survives on the shelf life retaining its freshness, and if a brand goes wrong in this department, they can pack their bags and dissolve. With something like edible goods, the boxing makes up 90% of the product. Numerous factors need to be taken care of in the realm of perishable goods.
The packaging first needs to address the needs of the product itself; is the product in a runny form, solid or baked like a muffin- a combination of both? With something like muffins, a box will have to contain a stencil that segregates the muffins from getting squished against each other and retain the beautiful creativity that goes into the frosting. What good is a muffin when its frosting gets squished? The second thing to take into account is the sealing aspect of the box.
The muffins need to have the right sort of boxing for them to retain the freshness until it reaches the consumer’s plate. If the box allows air flowing in it, it will lose its freshness for sure. The cake will harden up and the frosting will not only lose its smooth texture but will also put the consumer at the risk of consuming stale and unsafe food. The packaging should, therefore, contain some sealing quality.
With something like muffins, you cannot go all air-tight with the packaging. It does not make any sense. The brand has to keep things at a balance with not going too overboard with the seal and not allowing air to rot the buttery softness inside constantly.
Other than that, something that is just as crucial as the sealing factor is the sustainability of the box. You cannot send out something as delicate as muffins in compromised packaging. The rule is simple; the box needs to be made out of superior grade quality so that it sustains the shape of not just the muffins inside, but also look presentable on top of the shelf at the store.
Muffins are something consumers buy when they want to present it to someone else. Most of the time, people would buy some muffins to send to a person who is sick or maybe when they are visiting someone’s home. It is a token of affection, and so, the box combined with the muffins inside need to look presentable at all times.
The Wonder Effect
With something like muffins that look like something out of this world, the packaging needs to be just as appealing. It makes no sense in presenting these heavenly gumdrops with unappealing packaging that has no visual appeal. The packaging of a product should always reflect the goodness inside if the muffins are something that attracts the customer by just the visual appeal of it at first glance to the box too should stay relevant to the striking visual.
A muffin box can be so much more than just a box with cakes inside it. To make it stand out of being a lot more than a box with cakes, the brand needs to pay particular attention to the colors and the graphics. The brand can go with any bright color it wishes to opt for. With muffins, you can’t go wrong with the colors.
Something that beams the bright color right in the consumer’s face like bright yellow, pink, and orange or even baby blue should do the job. Anything from the brighter spectrum of colors will make the brand stand out amongst the rest.
However, the brand needs to keep in mind that it is the edible goods inside that need to be given particular attention. How will the consumer know if the box contains chocolate muffins, banana flavored ones or a combination of them both? This is where the boxing comes in handy addressing that dilemma.
With something like muffins, the consumer will want to know what they are buying; are they dusted with ground sugar with the snowflake effect or just plain glossy chocolate frosting? Are the muffins inside giving away the relevant Christmas party theme they are invited to or are they more relevant for a sick person at the hospital? The packaging should have the answer. Muffin Packaging should always contain a clear window on top of it allowing the consumer to see what kind of muffins they are buying.
The Logo Game
The boxing of a product is the most feasible factor that can earn the brand the best sort of advertising. This is something that will be a sort of free advertising the brand can enjoy. Therefore, the logo of the brand and how it gets imprinted on the box is what will earn it the identity it wants to establish. The logo should be reflective of the brand’s ambiance and its culture. The design aspect will pay off the most here.
An appealing logo imprinted in a way it sits on the box is crucial. The brand should decide upon a different logo and eye-catching. The size of the logo should not cover up the amount of space that makes it look protruding and over the top. It all needs to have a balance. Apart from the brand’s logo, the company should also feature the seals of the quality governing bodies that it is certified from.
The ISO logo for quality is bound to make the brand stand apart from the rest marking it to be more superior than the rest, assuring the consumer it manufactures safe and top quality muffins and is an advanced business adhering to legislation and statute for not just quality and food safety but also for being an environmentally friendly organization. The contact address, website address and a phone number listed on the box in clear, readable text should help the business earn more orders and sales.